We build brands meant to outlast us.
impact* is a holding company for consumer brands. We start them, back them, and hold them for the long run.
The brands.
Each one runs with its own team, its own P&L, and a shared standard of quality.
How we operate.
Build or buy, never flip.
We don't run a fund with an exit clock. When something works, we keep it, and we keep improving it.
Small teams, real ownership.
Every brand gets a leader with skin in the game and room to run. We stay out of the way until we're useful.
Profit over projection.
We grow with customer money, not slide decks. Boring economics, compounding quietly.
impact* / Productions
Stories, shot properly.
Impact Productions makes film, video and creative work for brands that care how they look. Small crews, high standards, no bloat.
What we make.
Brand films and commercials.
The flagship piece: the film that tells people who you are and why you exist.
Content that keeps working.
Campaign cutdowns, social-first video and product films, built from the same shoot so nothing is wasted.
Post and finishing.
Edit, color, sound and delivery handled in-house, so the last mile gets the same care as the first.
impact* / Apparel
Clothes you stop thinking about.
Impact Apparel makes everyday pieces that fit well, wear hard and stay out of your way. Few styles, done right.
What we believe.
Fabric before fashion.
The material decides how a piece feels at year three, not just day one. We start there.
Few styles, done right.
A tight range we can actually perfect beats a catalogue we can't stand behind.
Priced honestly.
You pay for the garment, not the markup theatre around it.
The first range is in the works.
We're developing the opening pieces now. If you want to see them before anyone else, tell us.
impact* / About
A house, not a fund.
impact* exists to hold good brands for a long time. No exit clock, no portfolio theatre, just companies worth keeping.
Why a house, not a single brand.
Most companies are built to be sold. We wanted to build the opposite: a home where good brands can grow at their own pace, share what they learn, and never get dressed up for a buyer.
Production came first. Apparel is next. The thread between them is the same: things made carefully, sold honestly, and improved every year we own them.
What we look for.
Whether we're starting a brand or buying one, the test is the same.
Products people rebuy.
Not a moment, a habit. If customers come back without being chased, we're interested.
Care in the making.
We back people who sweat the details nobody else notices, because customers do notice.
Real economics.
A business that pays for its own growth. If it only works on a spreadsheet, it doesn't work.